PGI

Ayrshire New Potatoes / Ayrshire Earlies

Ayrshire New Potatoes / Ayrshire Earlies is a registered Protected Geographical Indication (PGI) on the UK register. The name is protected in law: a product cannot be sold under it unless it meets the registered specification.

What the register says

Registered name: Ayrshire New Potatoes / Ayrshire Earlies
Status: Registered
Protection type: Protected Geographical Indication (PGI)
Register: Foods: designated origin and geographical indication
Class or category of product: 1.6 Fruit, vegetables and cereals fresh or processed
Country of origin: United Kingdom
Date of registration (UK scheme): 31 December 2020
Original EU registration: 10 July 2019
Reason for protection: UK geographical indication from before 2021

What we’ve written about it

Ayrshire Earlies: The Potato With a Legal Sell-By Date of 31 July

Ayrshire New Potatoes hold PGI status, and the specification sets a hard cut-off: they cannot be sold to shoppers after the last day of July. What that protects, and how to cook them.

Source: Ayrshire New Potatoes / Ayrshire Earlies on the UK protected food and drink names register, read 7 September 2026. Full register: gov.uk/protected-food-drink-names.